Icon Park in Orlando, Florida is expanding with the addition of Arte Museum, an immersive art experience by digital design company d’strict.
Arte Museum will join Blue Man Group on the new Universal Boulevard side of Icon Park. Arte Museum's first Florida location is expected to open in 2027 after two years of construction.
The new 30,000-square-foot attraction will house multiple immersive galleries and new works designed for Central Florida audiences.
“We are proud to bring Arte Museum to Icon Park in Orlando, one of the world’s premier destinations for entertainment and family travel,” said Sean Lee, CEO of d’strict.
“With Arte Museum, we invite guests to slow down, connect with nature in new ways, and enjoy an unforgettable sensory journey that bridges art, technology, and imagination.”
At Icon Park, guests will discover immersive environments inspired by natural wonders, including towering waterfalls, glowing floral landscapes, serene forests and illuminated skies.
Immersive art experience at Icon Park
These will be brought to life through projection mapping, interactive technology, immersive soundscapes, and bespoke scents.
“Arte Museum is unlike anything else in Orlando,” said Chris Jaskiewicz, president and CEO of Icon Park. “This is more than an exhibit – it’s an experience that transforms how guests see, hear, feel, and even smell art.
"We’ve seen the positive feedback from guests in Las Vegas and are excited to add it here at Icon Park, where it will complement Blue Man Group and expand our entertainment offerings on the Universal Boulevard side of our park."
Currently on view in Las Vegas, New York, Dubai, and across South Korea, Arte Museum is a floor-to-ceiling immersive art experience.
As of September 2025, Arte Museum's eight locations around the world have collectively welcomed more than 10 million visitors.
Icon Park is already home to 10 attractions, including Merlin Entertainments' Madame Tussauds, Sea Life aquarium, and the Orlando Eye, as well as Ripley's Crazy Golf, a Museum of Illusions, and the Orlando Slingshot attraction.
Images courtesy of Icon Park
