Imagineear, an audioguide and multimedia content specialist offering a full range of advisory and interpretation services, entered the Australian market this summer with the launch of a new multimedia tour at Marvel Stadium in Melbourne.
The tour forms part of Marvel Stadium 365, an ambitious initiative to transform the stadium into a year-round entertainment destination.
Home to several of Melbourne’s AFL clubs, Marvel Stadium set out to create an enjoyable, immersive family experience with a distinctly Australian feel.
In partnership with local experiential agency District, Imagineear developed a behind-the-scenes tour of Marvel Stadium, powered by its TourGuide+ platform.
Bringing the stadium experience to life
With lightweight Nostro devices, visitors can revisit iconic sporting moments and hear exclusive stories from the coaches’ boxes, shared by AFL legend Nick Riewoldt and Fox sports presenter Sarah Jones.
This innovative stadium tour technology brings the action to life through quizzes, interviews and interactive games such as ‘Spot the Ball’ and ‘Goal or Behind?’
Combining live guiding with multimedia storytelling and interactive experiences, the non-match-day stadium tour offers a quality family-friendly attraction.
The Marvel Stadium tour includes behind-the-scenes insights from AFL expertsImage courtesy of Imagineear
Reflecting on the project and Imagineear's involvement, Melissa De Corrado, manager for stadium & premium marketing, AFL House, says:
“I cannot recommend Imagineear highly enough. Thank you again for everything you have contributed to this project, and we look forward to continuing our partnership on this project and beyond.”
Imagineear provided services including audio production, video production, interactive content and digital storytelling, and utilised its Nostro platform.
The company also recently shared that it is investing in and expanding in India, leveraging its expertise to deliver top-tier multimedia experiences to a vibrant sporting and cultural industry.
As part of this expansion, Imagineear named Ajinkya Rahane, renowned Indian international cricketer and former captain of the Indian national team, its Sports Ambassador for the region.
