Basile Bohard is the CEO of neodigital, a creator of immersive hybrid experiences. Key projects that the company has worked on include Le Klub Extraordinaire, which was named a Remarkable Venue by Tiqets and a Remarkable Project of the Year by the French Government.
The Klub Extraordinaire in France’s Centre-Val de Loire region was designed as an interactive and immersive experience for people seeking career advice or a fresh start. The main goal was to create something different from what the public was used to seeing about careers and orientation. Neodigital did this by creating a welcoming atmosphere that was open to everyone and where everyone would feel comfortable thinking about their professional future. This project was designed to increase awareness and educate everyone on the value of understanding themselves in order to plan for the future.
“I imagined the Klub Extraordinaire as a precursor, a unique place in Europe to bring audiences together so that their creativity can, through art, exploration and play, think the world differently,” said Bohard.
Speaking to blooloop about his vision of immersion and his way of designing immersive experiences, he explained: “My quest is to create artistic experiences that touch the hearts of visitors so that they wonder about their own representation of the world. In my opinion, immersive experiences are a wonderful fusion between art and science, they guide us to meet the challenges of the present, they lead us to see the world differently and give us the possibility of believing that everything is possible,” says Bohard. “Thanks to them, we have the power to imagine what tomorrow will be like.”
“He has a real vision of what immersion is and a real objective to create immersive experiences that will change the way visitors see themselves or imagine the future.
He continuously inspires people around him.”