Jasmin Jodry is executive creative director at MOTO, where she leads projects that integrate storytelling, technology, and design to produce engaging multisensory experiences.
With more than 20 years of experience across the US and Europe, Jodry has established herself as a recognised leader in experiential design. She is celebrated for her talent in harmonising the digital and physical realms in ways that emotionally connect with audiences. Her work encompasses various sectors, including entertainment, fashion, sports, music, and luxury brands, enabling her to build a dynamic portfolio defined by diverse creative methods and a strong focus on innovative design.
Jasmin Jodry has collaborated with prominent clients, including Cirque du Soleil, Meow Wolf, Capital One, and Range Rover. Her method is grounded in world-building and interactivity principles. She frequently incorporates aspects of gaming, performance art, and cutting-edge technology to create immersive and highly personalised environments. This strategy has resulted in partnerships that transcend conventional brand experiences, creating spaces that engage, inspire, and empower participants.
Under Jodry’s creative direction, MOTO places a significant focus on the future of immersive entertainment, merging practical aspects with imaginative elements to create transformative experiences. In her projects, she emphasises sustainability and inclusivity, striving to build communal spaces that unite people and encourage social impact. Jodry has addressed industry gatherings like the WXO Summit, underscoring her conviction that immersive design can nurture empathy, elevate humanitarian principles, and enable meaningful relationships between brands and consumers.
Jodry’s expertise extends into live and digital activations for major music acts. Her passion for creating multisensory experiences has even led her to experiment with AI-driven design and interactive installations that redefine how audiences engage with spaces. This forward-thinking perspective makes her a sought-after leader in the field, continuously pushing the boundaries of what immersive experiences can achieve for both brands and communities alike.