Jeb Terry

Jeb Terry is CEO and president of Cosm, a global technology company that builds end-to-end solutions for immersive experiences.

Under Terry’s leadership, Cosm’s has cemented its position as a leader in immersive technology and experiential entertainment.

The company opened its first experiential venues in summer 2024, including a major location at Grandscape in The Colony, Texas, and another in Los Angeles’ premier sports and entertainment district, Hollywood Park.

With an overwhelmingly positive response from visitors, these venues feature 87-foot LED domes designed for engaging immersive experiences, bringing audiences closer to live sports, artistic performances, and other events in shared reality.

Further venues in Atlanta and Detroit are set to open soon.

When the LA venue launched, Terry said: “This isn’t just about opening our doors – it’s about unlocking access to the world’s most coveted sports and entertainment events. This is our first venue opening, but it is not our last. We are excited to usher in this new category of entertainment and introduce shared reality to fans around the world.”

Terry and the Cosm team have established partnerships with major sports organisations such as the UFC, NBC Sports, Fox Sports, and ESPN. These collaborations have enabled live sports broadcasts from across the globe, including UFC pay-per-view events and English Premier League matches, to be streamed at Cosm’s venue in Los Angeles.

The Cosm Studios programme presents new content developed in partnership with innovative creators, including Nancy Baker Cahill, Moonraker VFX, and Bo Bridges.

Additionally, Cosm’s state-of-the-art CX System is driving Europe’s first LED dome at Prague Planetarium.

Under Terry’s leadership, Cosm raised more than $250 million in 2024 to expand its operations. “These achievements underscore Terry’s role in transforming how audiences experience live events through cutting-edge immersive technologies. Cosm is here and it is powering the immersive future,” said one nominator.