Jeb Terry is CEO and president of Cosm, a global technology company that builds end-to-end solutions for immersive experiences. In 2024, he led several projects to solidify Cosm’s position as a leader in immersive technology and experiential entertainment.
To begin with, Cosm opened its first experiential venues in summer 2024, including a major location at Grandscape in The Colony, Texas, and another in Los Angeles’ premier sports and entertainment district, Hollywood Park. With an overwhelmingly positive response from visitors, these venues feature 87-foot LED domes designed for friendly immersive experiences, bringing audiences closer to live sports, artistic performances and other events in shared reality. Cosm’s third venue is set to open in Atlanta in the coming years.
When the LA venue debuted, Terry said: “This isn’t just about opening our doors – it’s about unlocking access to the world’s most coveted sports and entertainment events. This is our first venue opening, but it is not our last. We are excited to usher in this new category of entertainment and introduce shared reality to fans around the world.”
In addition to opening new sites in 2024, Terry and the Cosm team secured partnerships with major sports organisations like the UFC, NBC Sports, Fox Sports and ESPN. These collaborations brought live sports broadcasts from around the world, including UFC pay-per-view events and English Premier League matches, into Cosm’s venue in Los Angeles.
Under Terry’s leadership, Cosm raised more than $250 million in 2024 to expand its operations. “These achievements underscore Terry’s role in transforming how audiences experience live events through cutting-edge immersive technologies. Cosm is here and it is powering the immersive future,” said one nominator.