Jenny Weinbloom is a creative director and producer of large-scale exhibitions, attractions, theatre, themed entertainment, immersive technology, and interactive storytelling projects. She joined Disney Parks, Experiences and Products as vice president of live entertainment in September 2023. During her career to date, Weinbloom has been a key player in several groundbreaking projects in the field of immersive experiences, including Sleep No More, Meow Wolf and the original Immersive Van Gogh.
She has worked on major location-based entertainment properties for Warner Bros. Nickelodeon, and 20th Century Fox and on award-winning experiences for Red Bull, Vice, Radio City Rockettes, and CBS Viacom. Weinbloom has also worked on live performance collaborations with George R.R. Martin and Baz Luhrmann.
Her most recent position before joining Disney was as head of studio for Impact Museums. During her two and a half years here, she drove a portfolio of innovative location-based entertainment concepts for a network of seven owned and operated venues as well as bespoke locations internationally.
One nominator said: “When you think of what defines ‘immersive’ or ‘experiential’, Jenny Weinbloom has had a hand in all the key milestones that brought experiential into the mainstream consciousness and continues to push the barriers of what the future could look like. From immersive theatre to large-scale immersive experiences, to drag, and beyond – in simple words, Jenny Weinbloom is an immersive experience herself.
“With over a decade of experience that is both wide and deep under her belt, Jenny has not only worked on an incredible repertoire of experiences; but also spends her time mentoring, educating, and advocating on behalf of our fair industry. She challenges the definition of what a creative director is – she develops narratives, she show runs, she risk assesses, she evaluates IP, she designs, she’s scenic, she produces; she truly is a Swiss army knife of creative capabilities.”