Michael Bennett is executive creative director at Sarner International Ltd, a UK company recognised for its immersive experiences, themed attractions, and multimedia installations globally. With a solid background in experiential design, Bennett brings extensive expertise in developing interactive environments that merge storytelling, technology, and design, effectively engaging audiences in diverse sectors such as theme parks, museums, and brand activations.
Bennett oversees the creative vision and the execution of Sarner’s varied projects. He guides teams in turning concepts into engaging experiences that convey narratives through technology and design. He is responsible for working closely with designers, architects, and technical specialists to ensure that every project adheres to high creative standards and meets client objectives and expectations.
Under Bennett’s leadership, Sarner has produced several high-profile attractions, including experiential museums, interactive exhibits, and themed entertainment venues. Among Sarner’s notable projects are the Doctor Who Experience in Cardiff, a fully immersive show inspired by the beloved TV series, and the Bodmin Jail Attraction, where Bennett worked within the constraints of a complex, listed building to create Cornwall’s first-ever dark walk.
Michael Bennett frequently develops spaces that allow visitors to interact with stories more profoundly, employing set design, audiovisual technology, and immersive media. He prioritises storytelling as the heart of his creative process, leveraging technology to amplify the narrative instead of eclipsing it. He thoughtfully incorporates multimedia components, including projection mapping, soundscapes, and interactive displays, to animate stories in engaging and unforgettable ways. His approach aligns with Sarner’s philosophy of creating visually captivating and emotionally resonant experiences, enhancing the bond between the audience and the narrative.
Known for staying at the forefront of design trends, Bennett has been instrumental in integrating advanced technology into Sarner’s projects, including AR, VR, interactive touchpoints, and digital storytelling methods. His contributions at Sarner International shape how organisations approach visitor engagement, especially in developing environments that blend historical, educational, and entertainment aspects.