Sarah Elger is the CEO and executive creative director of Pseudonym Productions, a company that brings experiences of immersive art and entertainment to life through interactive story worlds, new technologies, and live special effects.
Throughout her career in themed entertainment, she has worked on secret R&D projects for Walt Disney Imagineering, Universal Creative, SeaWorld, NASA, and Chimelong, as well as with wizards, volcanoes, King Kong, Big Bird, and fast cars.
She joined Pseudonym Productions in 2015. Here, she has co-written and directed seven original immersive experiences with an emphasis on open-world gameplay, branching narratives, and meaningful encounters that link people in unexpected, unforgettable ways. In real life and online, she directs groups of actors, scenic artists, designers, and technicians to bring vivid fantasy realms, themed settings, and unexpected tales to life.
“Sarah has been an incredible leader of the immersive world for over 8 years,” said one nominator. “Her creations and shows have each shown passion, drive, and a desire to change the world and make a difference. Not only does she create inspiring art in the immersive space, but she also connects participants in a way that no other immersive experience has.”