Frontgrid, an expert in adventure leisure and virtual reality attractions and the creator of ParadropVR, has revealed how its technology has been used at Butlin’s new PLAYXPERIENCE VR activity centre at the brand’s Bognor Regis resort.
The ParadropVR POD is at the heart of the new indoor attraction. Spanning almost 50,000 square feet, PLAYXPERIENCE features nine cutting-edge immersive and VR experiences, with thrilling activities and competitive interactive games.
The ParadropVR POD is set to provide Butlin’s guests with an extraordinary multi-sensory flying experience. Frontgrid’s immersive, virtual reality unattended attraction uses advanced headsets to provide an extraordinary experience with low operational costs and efficient transactions for visitors.
Matt Wells, CEO of Frontgrid, says: “Butlin’s new project really provides Frontgrid, and ParadropVR the perfect opportunity to showcase our innovative capabilities and provide visitors of the venue with a truly unique experience… it provides a great investment opportunity down south with high exposure to new traffic to really show off the maximum potential of our unattended hardware.”
Frontgrid’s unattended solution recently launched at destination resort Atlantis, The Palm in Dubai. It is now operating in 15 locations worldwide from Belgium to the US. The firm is looking to further expand its reach in 2025.
Fly Niagara Falls
Frontgrid has also announced plans to reveal a world-first immersive VR fly-over of Niagara Falls at IAAPA Expo 2024. This new experience features Paradrop’s new motion-based engineering, Rize 4.
IAAPA Expo is taking place in Orlando next week, and attendees can find Frontgrid at booth #1781. To book a test flight on Fly Niagara Falls, please click here.
Last month, Frontgrid shared details of its partnership with Rainbow Air Helicopter Tours, a firm that offers helicopter rides over the iconic Niagara Falls. This collaboration has driven the creation of its gamified VR flying experience over one of the world’s most iconic waterfalls.
