Universal Horror Unleashed, the first-ever year-round fear experience by Universal, has an opening date at Area15 in Las Vegas.
Debuting on 14 August as part of Area15’s 20-acre expansion, the permanent attraction is inspired by Halloween Horror Nights, the iconic seasonal event at Universal parks.
“Universal’s rich history in the creation of the horror genre drove our desire to bring a year-round horror experience to the incredible entertainment offerings in Las Vegas,” said Page Thompson, president of new ventures at Universal Destinations & Experiences, last year.
Universal Horror Unleashed offers haunted houses themed to Universal’s classic monsters, The Texas Chainsaw Massacre, Scarecrow: The Reaping, and Blumhouse’s The Exorcist: Believer.
Guests will step into a darkened warehouse where they will be “surrounded by horror like never before”, Universal said in a press release.
Horror fans will meet monstrous creatures, from vampires to “a supernatural collection of unsettling dolls” created by the masters of horror at Universal Destinations & Experiences.
Universal’s first year-round horror experience
The eerie experience also includes themed bars and food locations serving creepy cocktails and spooky snacks, as well as a retail location.
Tickets are priced from $99.00 plus tax for unlimited access to all four haunted houses, and $69.00 plus tax for entry to each haunted house once.
Universal Horror Unleashed is part of the company’s plan to introduce fresh products to new audiences and markets.
“These new projects complement what we’re doing in Orlando,” Eric Marshall, senior vice president of North American destination sales at Universal, told blooloop.
“It’s about enticing people to try these experiences, fall in love with Universal, and then graduate to our larger destinations.”
In an interview with blooloop, Universal Orlando’s Lora Sauls said: “It’s going to be an amazing experience, we love that Halloween Horror Nights is now its own IP and has grown beyond even just the parks.”
Images courtesy of Universal
