InnovateX 2026 will take place on 10 April 2026, at Science Museum London. The event is delivered by Experience UK and will explore how experiences are shaping the future of culture, business and place.
Now in its second year following a successful launch in 2025, InnovateX 2026 attracts professionals working across visitor attractions, immersive experiences, technology, retailtainment, and the public sector for a day of learning, innovation, and networking.
What to expect
The theme of InnovateX 2026 is built around Designing Tomorrow’s Experiences. Throughout the day, the forum will explore how experiences today are being conceptualised, designed, delivered and then scaled, and in doing so, how they generate value and engagement across the industry.
The conference programme consists of a mix of keynote sessions, panel discussions, and case studies from leading figures in the attractions industry. Attendees can look forward to gaining insights into the latest innovations, creative and commercial approaches, and trends, whilst connecting with industry peers from across a broad range of sectors.
In the evening, the day will conclude with the Experience UK Spring Mixer & Networking Event, hosted at the Power Up exhibition space within the Science Museum. Here, attendees can unwind, network, and continue conversations from the day's conference programme, whilst also getting to experience the interactive games throughout the exhibit. The mixer is included as part of the InnovateX 2026 conference pass. Non-conference attendees are also welcome to join by booking separately.
Who Should Attend
InnovateX 2026 attracts attendees from across the attractions industry and beyond. Those in attendance include those working in:
- Government and civic planning
- Realestate development, and architecture
- Creative technology
- Brands and agencies involved in experience creation
- Attraction operations
- Guest experience and marketing
Registration details
Tickets are now on sale for InnovateX 2026, with discounts available for Experience UK members and Students/Young Professionals. More information on how to register can be found here.
