Winner

Dexibit, a global leader in analytics for visitor attractions, has revealed widespread customer adoption and measurable results from its new AI product Ask, the industry’s first conversational insight built for the experience economy.

Speakers from clients New England Aquarium and Monopoly Dreams will discuss these outcomes and their early experiences with Ask during an online event at 4 pm Eastern / 1 pm Pacific on Thursday, 4 December (10 am NZDT on Friday, 5 December).

Kristen Green, director of financial planning and analysis at New England Aquarium, says: "In this uncertain environment, we are using Ask for insights into future admissions trends as it draws on historical sales data and visitor reviews to project financial impacts and offer actionable strategies.”

To register to attend, please click here.

Hyper-efficient support

Ask enhances how attractions use their own operational data by bringing it together with visitor feedback and contextual intelligence, including Dexibit’s unified benchmarks and unique almanack.

Designed to work alongside existing systems and workflows, teams can get clear, practical answers in seconds, without needing dashboards or code.

Angie Judge, chief executive of Dexibit, says: "Watching Ask take flight with our customers and the value they’re achieving has been remarkable.

"With the ability to work on, in or with data – whether analysing visitor behaviour, summarising guest feedback or preparing reporting – Ask can complete complex tasks in minutes that previously took teams hours, days or even weeks.

"In a period where many attractions are navigating resource constraints, this kind of hyper efficiency unlocks meaningful capacity across operations, visitor experience and strategy."

Ask has already been adopted by a range of attractions, including museums, galleries, zoos and aquariums, gardens and parks, amusement parks, entertainment venues, and others.

Its conversational interface helps with common queries, including:

• “How is our F&B operating partner performing?”
• “Analysing our forecast for the remainder of this year against targets and actuals, do we need to reproject?”
• “Create quantified segments and avatars for our visitors based on their behaviours – how can we think differently about who is visiting and who isn’t?”
• “Add the FIFA schedule to our almanack and analyse the potential impact – what’s a creative campaign to capture sports tourism?”
• “Write a report for the executive on visitor experience risk based on California law – what’s our incident register look like?”

Real-world results

This was demonstrated at IAAPA Expo, where clients, including The Field Museum, Aquarium of the Pacific, and Rainbow’s End, showcased a wide variety of practical use cases.

These ranged from engaging visitors through market segmentation to supporting day-to-day operations and enhancing how their teams think and work.

Sam Holdich, head of tourism at Wētā Workshop, says: "This dramatically reduces the time needed to extract actionable insights from our data."

With rapid customer uptake, Dexibit is already working on the next wave of capability for Ask, including new tools for proactive insight.

"Ask goes beyond answering questions," says Ravi Chandra, chief product and technology officer at Dexibit. "We’ve packed it with rich features for analysis, collaboration and reporting in a way that feels natural for teams across an attraction.

"We see this as an important new layer of intelligence that helps attractions access the insight they need quickly and confidently."

Popular visitor attractions worldwide rely on Dexibit to predict and analyse visitor behaviour while democratising data to get more visitors through the door, spend more, engage more, and return as loyal fans and supporters.

With more than 400 million visits analysed each year, Dexibit delivers rich sector intelligence and a relentless focus on the guest experience.