Skip to content

Second Place 2025

About this category
Share this page

Overall winner

Ella Baskerville

Ella Baskerville

Ella is Managing Director at blooloop, the leading media platform for professionals in the visitor attractions industry. Since joining the company in 2015, she has led its commercial strategy, client relationships and wider team, helping to grow blooloop into the industry's largest professional media platform. The publication delivers news and insights across theme parks, museums, zoos and aquariums, water parks, FECs and immersive experiences, and hosts a portfolio of respected conferences, events and awards.


With more than a decade at blooloop, Ella has worked closely with leading operators, suppliers and cultural organisations across the global attractions sector, giving her a broad perspective on the innovation, creativity and leadership shaping the industry. A recognised thought leader, she is a regular speaker at international conferences and events, where she shares insights on the trends influencing the future of visitor experiences.

Ella holds a degree in Natural Sciences from the University of Bath, UK.