Integrated Systems Europe (ISE), the world’s largest AV and systems integration show, has announced the launch of Spark, a new four-day showcase event dedicated to cross-vertical creative connectivity.
Incubated by Integrated Systems Europe (ISE) during its 2026 edition from 3 - 6 February at Fira de Barcelona, Spark aims to be a hub where creative professionals, technologists, and decision-makers connect, share ideas, and explore the future of creativity.
Topics include the power of convergence, cultural intelligence, new collaboration methods, immersive storytelling, AI, and innovation.
Featuring hands-on labs, immersive environments, thought-leadership sessions, and networking opportunities, Spark is designed to inspire both current and future creative talent. It provides a space to experiment with new tools, exchange perspectives, and experience creativity firsthand.
Creative collaboration
Spark will be built on ISE’s legacy of event design excellence in the tech industry, expanding the show’s influence into the nearby and often overlapping creative economy.
Its mission to address the ‘Connection Paradox’—a world that is highly connected yet increasingly fragmented—drives Spark to bring together creative professionals around technology, tools, and platforms that enhance experience design, storytelling, and audience engagement.
By combining digital technology's reach with the impact of in-person experiences, attendees will gain access to cutting-edge tech, valuable resources, professional networks, including investors, and opportunities for personal growth that can accelerate their projects and enrich their creative practice.
“Spark connects the brightest minds in creativity and technology to push beyond, stimulate new ideas, and redefine what’s possible,” says Mike Blackman, managing director of Integrated Systems Events.
“With boundaries between creative disciplines fading, Spark highlights how broadcast is merging with gaming, and design integrates with live events, offering a firsthand look at the future of cross-industry collaboration.
"By combining the seamless connectivity of creative technology with the immersive energy of live events, Spark is more than a showcase, it’s a blueprint for the future of creative innovation.”
Making valuable connections
The boundaries between creative disciplines are quickly dissolving. At Spark, attendees will observe how sectors like gaming, broadcast, design, and live events are merging, highlighting a broader trend of convergence and collaboration rather than competition.
This shift is visible through immersive LED setups, spatial audio demos, AI-enhanced workflows, and interactive storytelling- showcasing the ongoing synergy of technology and creativity.
Organised around four key tracks, Broadcast, Live Events, Gaming, and Marketing & Design, Spark promotes real-time collaboration between creatives and technologists, fostering cross-sector learning.
Here, broadcast and gaming overlap, design merges with innovation, and AI amplifies human imagination through live demonstrations, installations, workshops, keynotes, panels, fireside chats, and forward-looking discussions.
Spark’s program provides creative leaders with the knowledge, tools, and mindset needed to succeed in a converging creative economy, connecting them with a global network of pioneers and emphasising diversity, sustainability, and purpose.
Its debut signifies the beginning of aligning Integrated Systems Events’ technological knowledge with the creative industries, and the aim is for it to become a standalone event in future.
Blooloop readers can register for free here, using the code 'blooloop'.
ISE also recently announced that AI pioneer Sol Rashidi will be a keynote speaker, stepping onto the stage at 3 pm on Wednesday 4 February.
Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
