Kirstin Rajala

As the founder and creative director behind Green Room Inc., Kirstin Rajala leads a dynamic, women-led team that combines technology, storytelling, and spatial design to craft innovative brand activations, cultural exhibitions, and public installations.

With a background in live performance and a keen eye for systems-level thinking, she brings a distinctive mix of artistry, strategy, and operational accuracy to every project she undertakes.

Under her leadership, Green Room has established itself as a leading creative studio for organisations aiming to engage audiences in innovative and memorable ways. Her projects range from multi-sensory games that teach cybersecurity at international tech conferences to immersive storytelling formats that highlight underrepresented voices.

Rajala’s work showcases how intentional design can foster both engagement and social influence.

In 2024, Rajala led an interactive digital installation featuring transparent OLED touchscreens, real-time data, and layered narratives, which engaged over 10,000 visitors. It balanced visual theatre with utility, demonstrating how brands can provide meaningful education quickly.

Her focus on accessibility, play, and personalised interaction has garnered praise from clients, collaborators, and participants.

Apart from her client projects, she co-produces Generation Women Canada, an intergenerational live storytelling series. Her programming approach emphasises presence, identity, and emotional connections, creating immersive experiences beyond screens or projections.

"What sets Kirstin apart is her ability to move seamlessly between concept and execution, drawing from architecture, technology, and narrative design to build not just installations, but ecosystems," said one nominator.

"Whether collaborating with Fortune 100 brands, museums, or grassroots arts organizations, she brings a clear creative vision that’s rooted in empathy, innovation, and the desire to spark curiosity."