Lisbeth Skrumsager is Head of Global Design for The LEGO Group. She brings the LEGO brand to life with Merlin Entertainments, Europe’s number one and the World’s second-largest visitor attraction operator.
Since the creation of the first LEGOLAND® theme park in Billund in 1968, the LEGO Group has continually expanded its footprint in the leisure-based entertainment category, bringing joy to children and families across the globe. Since 2014 Lisbeth has co-created, supported and directed projects across the now more than 38 global LEGOLAND estates.
Lisbeth is trained as an architect and holds a mini-MBA. As Head of Global Design at the LEGO Merlin Partnership team, Lisbeth oversees the day-to-day creative co-creation with Merlin Entertainments and drives innovation, taking the LEGO toy product experience to a new immersive dimension.
Under her leadership new standards and processes were established to elevate and deliver a more consistent LEGO brand experience.
Lisbeth shares: “I am excited about the unique LBE opportunities: Through our shared test-and-learn approach we explore new territories for our brand, our partners and our millions of guests”.
