Martin & Vleminckx (MV Rides), a leader in designing, manufacturing, fabricating, and installing thrilling attractions, is the exclusive North American distributor of The Seasonal Group Animatronics, Immersive Experiences Rides and Virtual Reality Rides.
This year at IAAPA Expo 2025, taking place in Orlando, Florida, from 18 - 21 November, Martin & Vleminckx will introduce the latest holiday attraction from the Seasonal Group: The Santa’s Enchanted Express—a captivating three-minute ride that takes guests to the heart of the North Pole.
Immersive, seasonal experience with a compact footprint
This immersive experience is crafted to enchant audiences of all ages, blending vibro-seating, surround sound, and cinematic visuals to deliver a stunning journey through festive scenes. Riders will experience the wonder of the season as they glide toward Santa’s North Pole Station.
Ideal for shopping malls, family entertainment centres, and seasonal events, Santa’s Enchanted Express provides operators with a ready-to-go attraction that creates high-impact holiday magic within a compact space.
For more information about the Santa’s Enchanted Express or other Seasonal Group products, attendees at the trade show can stop by booth #4844.
At the same time, the MV Rides team will also be presenting a range of innovative experiences that push the boundaries of thrill and enhance guest engagement at booth #4827.
This includes G-Storm, a dynamic ride that swings guests back and forth on a massive gondola while navigating a track suspended between two towering structures; Unicoaster2.0, which offers rider-controlled fun with patented rotating seats; SkySpire, inviting guests to experience expansive 360-degree views; and Polercoaster, a high-intensity vertical coaster with a compact footprint.
For over 40 years, Martin & Vleminckx has been committed to providing high-quality craftsmanship, products, and services. Recognised for its commitment to safety, quality, and customer satisfaction, the company is a leader in the amusement park industry.
Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
