As AREA15 ’s Chief Marketing and Communications Officer, Meg Parker oversees brand development and all marketing and communications strategies to establish AREA15 as a must-see destination. Together with a marketing team, Parker guides the development of creative campaigns, digital advertising, curated content programs and other marketing strategies to increase visitation and drive ticket revenue.
Since opening its doors in 2020, AREA15 has welcomed nearly 5 million visitors and hosts nearly 300 live events a year. Parker is a member of the corporate executive team and reports to AREA15’s chief executive officer Winston Fisher. As AREA15 expands across 20 acres in Las Vegas and its future locations, Parker is responsible for building the marketing and communications initiatives in other markets.
She is the driving force behind AREA15 earning multiple Public Relations Society of America (PRSA) Pinnacle Awards for best-in-class PR and marketing campaigns for “Van Gogh: The Immersive Experience” and “LIFTOFF Bar and Ride.” Parker brings more than 20 years of marketing and communications experience working with global consumer brands such as Estée Lauder, PUMA, North Sails and Honeywell. During her tenure at PUMA, she worked on two Olympic campaigns with Usain Bolt, oversaw the communications program for two around-the-world Volvo Ocean Races and launched many celebrity-driven product campaigns. Parker received her bachelor’s degree from the College of Charleston in political science.
