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Merac

Providing attractions with the tools and expertise to create world class digital interactions

Crowd Convert guests at the fair

Overview:

Merac is an integrated ticketing, retail and fundraising platform built specifically for attractions, museums and cultural destinations. It is a complete ecosystem designed to power every guest transaction, from admission to memberships, café sales to donations, giving venues a unified view of spend and behaviour across every touchpoint.

Founded by industry expert Andy Povey, the business is rehumanising commerce by taking a guest-first approach and using smart, connected technology to help attractions sell more, do more and create genuinely meaningful experiences.

Skip The Queue

Skip the Queue is a podcast for people working across the visitor attractions sector. Each episode brings candid conversations with inspiring industry leaders, from small independents to global brands, who share the wins, lessons and innovations shaping the sector. With over 100 episodes and 28k downloads, it’s a must-listen for anyone serious about elevating the guest experience.

Visitor Attraction Website Survey

Now in its fourth year, the Visitor Attraction Website Survey is the only benchmark dedicated solely to the attractions sector. Produced by Rubber Cheese, it reveals eye-opening insights into digital performance, from mobile usability and load speeds to checkout friction and conversion rates. It’s the go-to resource for marketers and decision-makers looking to sharpen their digital edge.

Downloads

Visitor Attraction Survey Report

Now in its fourth year, the Visitor Attraction Website Survey remains the only digital performance study built specifically for the attractions sector. It offers a clear picture of how websites are really performing

Consumer Research Report

The way visitors plan, book, and connect with attractions online is evolving faster than ever. For many, the digital experience now defines the entire visitor journey, shaping perceptions, influencing decisions, and building long-term loyalty.

To better understand this journey, we worked with Decision House to survey a representative sample of 1,011 people across the UK to uncover what makes (and breaks) a great online booking experience.

Skip the Queue - The Retail Ready Guide to going beyond the Gift shop

For museums, cultural destinations and attractions, online retail is no longer optional, it’s a vital extension of the visitor experience and a powerful driver of revenue. Yet too often, eCommerce is an afterthought, leaving significant potential untapped.

This Skip the Queue Playbook is the first in a new series designed to help attractions unlock that potential, giving them the tools to enhance their visitor experience and grow sustainable revenue online.

Address:
S04, Exeter Science Park 6 Babbage Way Clyst Honiton, Exeter Devon EX5 2FN
Email:
andy.povey@merac.co.uk
Telephone:
+1 01392 241730
Products & services

Innovation Awards