Meritaten Mance

Meritaten Mance is the founder and director of Mance Communications, a company that has been creating cultural moments for over 16 years. Originally specialising in hospitality, restaurants, hotels, and luxury goods, the agency shifted its focus to the experience market in 2015, recognising a significant behavioural change in both audiences and investors.

A decade later, Mance Communications' client list includes sector legends, thanks to long-term advocacy for clients, organisations, the media, public bodies, and the Government.

Spanning topics from Minecraft mobs to Birmingham gangsters, serial killers to monster trucks, the agency leverages extensive experience with start-ups and major international brands to turn innovative creative ideas into successful businesses.

Now, Mance Communications is a trusted name for new experiences across all disciplines, whether it's about brand positioning, launching, fundraising, or announcing. It is integrated into the story of the UK experience economy, growing alongside the sector it has supported.

Mance Communications has an underlying mission to continue supporting a growing sector by educating and guiding new consumers across all media to understand the category.

“Fundamentally, we are a PR, strategic communications, and Social Marketing agency delivering results that are designed to drive bookings, sales and footfall," said Mance, speaking to blooloop in 2025. On the potential of the sector, she added:

“Since starting down this path, I think it’s become crucial to understand that this 'new' industry of immersive experiences may seem like other, similar industries - a bit of hospitality, a bit of theatre, some business trade, some drinks PR. But it really isn’t.”

“It may have some of those genetic inheritances, but it’s also none of those things.”