As a gifted designer of experiences and exhibits for organisations and museums, Goehle wanted to create a business centred around sharing her knowledge and continuing to do what she loved. She developed the business plan with co-owner Michael Shapiro in 2011 when she was 24 years old, and Luci Creative was born.
What began as a means of fostering creative opportunities has since expanded into a full-service, nationally recognised studio for museum planning and experience design, with offices in Chicago, Boston, Seattle and New York, and over 40 staff members. Goehle acquired a majority stake in Luci Creative in 2022. The company has experienced exponential growth in recent years, with a more than 400 percent rise in workforce size and a clientele that includes the National Children’s Museum, McDonald’s, Harley-Davidson, Chicago’s Museum of Science and Industry, the New England Holocaust Memorial, the Adams Presidential Centre and more.
As well as developing Luci Creative, Goehle is an active member of multiple non-profit organisations. She is the co-chair of the Travelling Exhibition Network, a mentor for the Chicago Innovation Foundation’s Women’s Mentoring Co-Op, a founding member of the Design for a Cure Foundation, and on the board for the Themed Entertainment Association’s Eastern North America Division.
Her skill as a designer stems from her conviction that experiences should be inspiring, captivating, and catalysts for novel and significant ideas, rather than merely educational or entertaining. She frequently speaks and leads discussions at trade shows and conferences, including the Annual Meeting of the American Alliance of Museums, the Society for Experiential Graphic Design, the Themed Entertainment Association, and the Women Presidents Organization.
Luci Creative is currently collaborating with major organisations such as the Italian American Museum, North Carolina Museum of History, Holocaust Museum for Hope & Humanity, California Science Center, Wenatchee Valley Museum & Cultural Center, National World War I Museum and Memorial, and National Women’s History Museum.