Anna Altschwager is a senior creative director at TAIT, a global leader in creating large-scale, immersive live experiences. TAIT is known for its innovative work in concert staging, theme park attractions, and other high-profile live events, blending technology, storytelling, and design to deliver awe-inspiring moments for audiences. Altschwager’s role involves overseeing the creative direction of complex projects and collaborating with multidisciplinary teams to bring bold, ambitious concepts to life.
Altschwager leads the creative process for TAIT’s projects, which range from concerts and brand activations to themed entertainment. She works on high-stakes productions like Super Bowl halftime shows, Olympic ceremonies, and theme park attractions, ensuring the integration of innovative technologies such as automation, augmented reality (AR), and interactive elements.
As a creative leader, she collaborates closely with engineers, designers, and producers to transform creative visions into reality. TAIT’s projects demand precise coordination between technical innovation and creative storytelling, areas where Altschwager’s leadership is crucial.
TAIT’s unification with other companies like Thinkwell and production glue has expanded its creative reach, and Anna Altschwager plays a pivotal role in steering these efforts toward creating unforgettable experiences. This involves creating environments that evoke emotion and engage audiences on a deep level, whether through live events or location-based experiences.
Overall, her work contributes to TAIT’s reputation as a pioneer in blending advanced engineering with immersive storytelling for some of the world’s most prominent cultural and entertainment events.
One nominator said, “Anna is brilliant at teasing out the pure essence of a museum experience and devising a thematic approach to create a holistic, engaging, and inquiry-driven dialogue between guests and subject. ”
“She guides clients through tough decisions, growing pains, and evolution beyond their institutional confinements with deep and patient collaboration. Anna’s work is very forward-thinking and ingeniously communicates information through “showing” and “discovering” rather than “didactic telling”. Accessibility is a passion of hers as well and something that informs every creative decision she makes.”