Erin Dougherty is director of public engagement at the High Museum of Art in Atlanta, Georgia. In her role, she oversees initiatives to enhance visitor experiences and broaden the museum’s reach within the community. The position involves developing programs, events, and activities that make the museum’s exhibitions and collections more accessible, engaging, and relevant to diverse audiences.
Public engagement is a key priority at the High Museum of Art, with efforts to create interactive and educational opportunities that connect visitors to the artworks on display. Dougherty has led the effort to transform and grow the museum’s audience through innovative programming and made the museum the place to be on Friday nights in Atlanta. For example, the museum’s High Frequency Fridays are easy to access and designed to create the desire to return. One of the collaborative strategies for this event is engaging DJs in the city to expand the High Museum of Art’s reach.
Erin Dougherty is now working to expand the museum’s programming to continue this growth in audience and revenue. The museum’s new Green Team has supported Friday night programs by implementing recyclable cups, allowing a focus on the environment. New Friday programs focused on well-being and mindfulness are now in place, and future expansion is planned to explore the arts and creativity of food and beverages, partnering with experts in the community.
“Other museums regularly reach out to Erin to learn about her practices,” said one of the people who nominated her. “Colleagues want to know how she has created a place where people see themselves and are more interested in coming regularly and how this program has sold out for the last nine months in a row.
“Erin’s leadership, innovations, and creativity have made a difference. She is a true leader and deserving of recognition for her contributions.”