Matthew McNerney is chief creative officer at Luci Creative, a full-service museum design studio that creates dynamic experiences for civic, cultural, and corporate organisations. He oversees the creative vision and strategy and leads the team to produce innovative museum and exhibition designs. He is also involved in market expansion and business development.
McNerny oversees all projects that come through Luci Creative, having a heavy hand in the development of projects with the Adams Presidential Center, California Science Center, Holocaust Museum for Hope & Humanity, Holocaust Museum Boston, Italian American Museum, Cape Fear Museum, and Maine Museum of Innovation, Learning and Labor.
He joined Luci Creative in 2024, bringing over two decades of experience in creative leadership within the experience design industry. His portfolio includes work with high-profile institutions such as the William J. Clinton Presidential Library, the Cleveland Museum of Art, and the Tenement Museum in New York.
Speaking about his appointment, CEO AJ Goehle said: “Matthew’s visionary talent, insatiable curiosity, and global experience uniquely position him to redefine experience design for 21st-century visitors. He has a discerning eye for every aspect of experiential storytelling and an unwavering drive to push boundaries.”
“I’m thrilled to return to the museum world,” McNerney added. “In an industry dominated by traditional firms. Luci is refreshingly distinct: inspired, woman-owned, diverse. We really listen to our clients; that focus on understanding and collaboration is what sets us apart. It’s a place where every voice matters and creativity thrives. I am honored to be part of a team that is impassioned to not just design exhibits—we’re fearlessly working to redefine the future of museums.”
For over 20 years, Matthew McNerney has developed immersive experiences in virtually every industry and sector across three continents and six languages. His work focuses on how environments shape human behaviours, building community, fostering empathy, and nurturing loyalty through play and emotional storytelling.