Vincent Roirand is CEO of Mazedia, a digital agency specialising in the cultural sector, designing innovative, captivating and powerful digital experiences. One nominator said Roirand is “a visionary leader whose pioneering work in the digital transformation of the cultural sector has profoundly impacted the museum world”.
Roirand founded Mazedia in 1994, establishing an agency that has become known for its innovation and excellence in digital solutions for museums, heritage sites, and tourism. Under his leadership, the company has played a pivotal role in guiding museums through the digital age, enhancing their ability to engage with audiences in new and meaningful ways.
“From the outset, Vincent demonstrated an exceptional commitment to leveraging digital technology to enrich the museum experience. He recognized the potential of digital tools to transform the way museums communicate with their audiences, making cultural content more accessible, interactive, and engaging. His visionary approach has not only benefited individual institutions but has also set new standards for the entire sector,” the nominator said.
Roirand’s pursuit of innovation has led to the creation of cutting-edge solutions that have redefined how museums operate. Through Mazedia, he has introduced groundbreaking projects using augmented reality, virtual reality, and interactive displays, providing visitors with immersive experiences that bring history and art to life.
In addition to working with regional institutions, Roirand has collaborated with museums like the Louvre, the Muséum National d’Histoire Naturelle de Paris, and Notre-Dame de Paris. By working with smaller organisations, he has made digital transformation accessible to all museums.
Under his leadership, Mazedia has won many awards and led successful projects across Europe, at destinations including the National Museum in Oslo, and Puy du Fou España. This international expansion resulted in the launch of Wezit, Mazedia’s Berlin-based subsidiary, in 2022.
“Roirand’s career is a testament to his unwavering dedication to the digital advancement of the museum sector. His innovative spirit, coupled with his ability to foster meaningful collaborations, has positioned Mazedia as a leader in the field,” the nominator added.