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The Beatles Story Liverpool smashes all previous attendance records

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The Beatles Story in Liverpool is celebrating record visitor numbers for the fourth year in a row.

The award-winning attraction welcomed 306,241 guests during the 2017/2018 season, a rise of around 7.5% on the previous year.

This latest news also highlights the venue’s international reach, with 80% of visitors arriving from overseas.

Mindful of its multilingual audience, The Beatles Story offers multimedia guides with every ticket purchased. These are available in eleven languages including Brazilian Portuguese, English, French, German, Italian, Japanese, Mandarin, Polish, Russian, Spanish. This year, the attraction is also providing the North West of England’s first ever Korean language guide.

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Located at Liverpool’s historic Albert Dock, the attraction won the ‘the People’s Choice’ award in 2017 at the Liverpool City Region Tourism Awards, the only category voted for by the public. The attraction is also a finalist at the 2018 Group Travel Awards in the ‘Best Attraction for Group Visits’ category.

Beatles Story ‘always looking to evolve’

“We are delighted to have broken attendance records for the fourth year running,” confirmed Mary Chadwick, Commercial Manager at The Beatles Story. “We have an amazing team whose hard work and dedication in providing a world class visitor attraction shows in our growth year upon year.

“We will continue to invest in our people and the business to ensure that we remain a leading attraction welcoming visitors from all around the world to the wonderful city of Liverpool.”

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In February, The Beatles Story opened a one-of-a-kind exhibition to celebrate the 50th anniversary of The Beatles’ trip to Rishikesh, India. ‘Beatles in India’ offers insights into this less well-known period in the band’s history. Their experiences are brought to life through memorabilia, immersive imagery and exclusive interviews from people who were there at the time.

Chris Brown, Director of Marketing Liverpool, described The Beatles Story as a ‘fantastic asset’ and said it had been instrumental in growing the region’s tourism industry.

“It is always looking to evolve, whether that’s through bringing in new exhibits, adding more languages to the audio guides or targeting new markets.”

Images courtesy The Beatles Story, Liverpool

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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