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London’s Design Museum: Visitor target smashed but few prepared to pay

Design Museum smashes visitor target but the majority didn't pay for exhibitions image luke hayes

London’s Design Museum has reached its annual visitor target in just ten months since moving to Kensington last November.


The new site has already welcomed 672,000 visitors in comparison to the old Shad Thames site which achieved around 115,000 annually.

However, by contrast, the number of paying visitors has fallen from 80% at the old site to around 20% currently, reports dezeen.

The museum has sold 134,000 tickets since opening.

The vast majority choose to restrict their visit to the huge atrium and the free permanent Designer Maker User exhibition. Located on the top floor, this displays items from the museum’s collection.

The building is a redevelopment of the iconic Commonwealth Institute building by renowned architect John Pawson.

Costing £83 million, the conversion of the 1960s Grade II-star listed landmark offers three times the exhibition space of the old museum.

Images: Design Museum

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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