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Guide-ID unlocks the power of audio for museums and attractions

The company’s solution is in use at a wide variety of venues on land, sea and below ground

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Guide-ID Visitors Introduction

Guide-ID, the audio tour specialist, is helping museums and cultural attractions to improve their exhibition experiences.

The company has years of expertise in helping clients unlock stories, in a variety of areas and subjects such as art, culture and nature. Guide-ID give objects and spaces a voice, helping people listen and expand their knowledge through the creation of easy-to-use audio guides.

Visitors can now discover the wider context beyond the visual, without unnecessary distractions or the limitations of technology.

Accessible audio

Guide-ID ArtisZoo Mobile Website
Mobile Website at ARTIS Zoo, Amsterdam

To allow guests to focus on exhibits and artefacts fully, Guest-ID’s podcatcher audio guide devices are purely audio-only, delivering content clearly and concisely, in contrast to alternatives that focus on delivering multimedia formats.

The company has worked with over 200 attractions all around the world, in 16 countries from each corner of the world, from the UK to Australia and Curaçao to the USA.

Guide-ID aims to make every museum exhibit accessible, through solutions such as the MapMyVisit app and the Sign Language Tour feature to create an inclusive experience for every visitor. The company has also created bespoke QR-code activated mobile websites to provide extra dimensions to the narrative.

Guide-ID Sign Language Tour Resistance Museum
A Guide-ID Sign Language Tour provided for the Resistance Museum

Variety of venues

The USS Midway Museum in San Diego, California incorporates the audio tour to allow guests to hear midway pilots describe what it was like to fly over twenty aircraft on the flight deck off of the floating airport. Walking below deck, visitors can then listen to Midway sailors describe their daily life aboard, as they explore the many cabins as if they are walking alongside them.

Mark Berlin, director of operations at USS Midway says “Our guests love our new Podcatchers and the Guide-ID team provided a smooth, successful launch of the new equipment. Besides being simple and fun to use they are just the right size and weight for spending 3-4 hours walking around an aircraft carrier!

“We are excited about the data collection and reporting capabilities of the Guide-ID system and look forward to utilising all the technical functionality of the small but mighty Podcatcher to further enhance our guest experience.”

Guide-ID Podcatcher Visitor
The Guide-ID Podcatcher audio unit in action

In the UK, Cheddar Gorge and Caves is situated in an Area of Outstanding Natural Beauty, featuring stalactite caverns beneath the 450ft-tall cliffs of Somerset. The attraction is anything but a standard museum setup, deep below the ground with uneven surfaces and limited infrastructure.

Leon Troake, the attraction’s operations manager says “The Guide-ID system is brilliant, it’s easy to use, reliable and our guests find it easy to use. The triggers are in a cave which is at a constant 98% humidity and they haven’t broken down; they work every time!”

“The feedback from our guests has been great since we installed the system. From the start, the support that we have had has been good and even now we are up and running the Guide-ID team are on hand to help us keep our system functioning well. We have recently installed the feedback option to the system as well as the AV sync and it is great.

“The back-office function is easy to use and gives us a great insight into our guest behaviour, footfall, dwell times and more recently it’s giving us our guest feedback.”

With an increasing tide of technology, audio tours are a key part of the museum experience.

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Adam Whittaker blooloop

Adam Whittaker

Adam is Marketing Manager and looks after blooloop’s communications. He studied Marketing and Advertising Management at Leeds Beckett University. An adrenaline junkie, you can usually find him appreciating architecture design, or relaxing at a theme park.

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