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€10m High Tech Rugby Attraction for Limerick

irish rugby players

A high-tech visitor centre focused on the sport of rugby is being planned for Limerick City in Ireland.

Paul O'Connell, theformer Munster, Ireland and Lions Captain will head the advisory board forthe new centre. He will be joined on the board byleading figures from the world of sport, business and tourism.


Work should start on on site in early 2018 and the attraction isexpected to open in September 2019. "The Rugby Experience" will aim to draw tourists from across the world with a series of interactive, digital exhbits celebrating the world of rugby.

Limerick has a Strong and historic Rugby Tradition

The 30, 000 square foot exhibition space will help visitors relive and celebrate famous moments in the game's history.

"The objective of the visitor centre is to operate as a fitting tribute to the sport of rugby across the world and in so doing, recognise every country in which it is played through the highest quality interactive digital experience, " O'Connellsaid.

The initial€10m investment for the centre comes from Irish businessman and racehorse ownerJP McManus who hopes that it will, "encourage more private investment to the city centre renewal programme".

The ‘rugby experience’, which will be located at 40-42 O’Connell Street and No 1 Cecil Street, Limerick

"Limerick has a strong and historic rugby tradition which is internationally recognised, " said O'Connell.

Paul O'Connell announces €10m interactive 'rugby experience' visitor centre | Irish Independent