tonwelt, a leading full-service provider of interactive visitor guiding systems, is celebrating the launch of The Museum Reinhard Ernst (MRE) in Germany, which opened to visitors on 23 June.
The Museum Reinhard Ernst is a world-class facility specialising in abstract art, with a collection that includes masterpieces from 1945 to the present day. Many of these are being shown publicly for the first time in the new facility.
To accompany these exhibits, the museum has partnered with tonwelt to develop a media guide concept which has been completely customised to the visit and the experience of abstract art.
Playful experience
The first exhibition from the MRE collection is titled Colour is Everything!, and features 60 works including paintings and sculptures by Tony Cragg, Helen Frankenthaler, Karl Otto Götz, Hans Hartung, Yūichi Inoue, Lee Krasner, Morris Louis, Tal R, Judit Reigl, Pierre Soulages, Tōkō Shinoda, Frank Stella, Atsuko Tanaka and Wolfgang Tillmans.
Dr Oliver Kornhoff, director of Museum Reinhard Ernst, says: “With the first presentation of our collection, Colour Is Everything!, we want to help visitors understand what the ‘adventure’ of abstract art actually means. Through their work, many of the artists represented in the collection have challenged our views of painting and sculpture and expanded our understanding of art.
“Our exhibition traces the multifaceted connections that arose between European, US and Japanese artists shortly after the Second World War, and it describes the epoch-making upheavals in art history that occurred during this era.”
tonwelt has developed a media guide using its supraGuide DIVA technology to support the museum’s communications.
This features a new interface that celebrates the colours and forms of the abstract artworks, while offering an easy-to-navigate visitor experience for the MRE’s iconic architecture. The building is the first museum in Europe to be designed by Japanese architect and Pritzker Prize-winner Fumihiko Maki.
The guide’s quick and intuitive operation uses optical triggering to create a playful tour experience for visitors. With optical triggering, visitors can easily access detailed data sheets by pointing the camera on their device at the works and labels in the exhibition. These data sheets might include details of the work, audio, related works, or opportunities for AR interactions.
tonwelt recently worked with the V&A Museum in London on the successful DIVA exhibition. Its solutions were used to enable a completely hands-free visitor experience, with automatically triggered content and lip-sync video synchronisation.
