Myriam Achard

Myriam Achard is the voice and face of PHI on the international stage, where she has become a leading advocate for immersive art and new media creation.

As head of new media partnerships and public relations, she significantly influences PHI’s global identity. Her dual mission is to foster the growth of local and international avant-garde art and to support emerging creators pushing the limits of art, technology, and storytelling.

Since teaming up with Phoebe Greenberg in 2006, Achard has played a key role in promoting PHI’s bold goal to support artistic innovation and elevate creative voices globally. Led by their vision, PHI has transformed into a hub of cultural innovation, known for its daring, cross-disciplinary initiatives that blend art, film, music, and technology.

It now holds a prominent position in the international avant-garde, creating and sharing works that reach audiences from New York to Tokyo and Venice.

Achard has played a key role in creating renowned immersive exhibitions such as The Infinite, a virtual reality experience developed with Felix & Paul Studios that provided audiences with a unique journey into space. Her sharp curatorial sense and passion for discovery drive her to travel worldwide in search of innovative and immersive works, which she brings back to Montreal. This effort enhances the city’s cultural scene and strengthens its global connections.

Driven by a deep passion for innovation, Myriam Achard actively supports artists, collectives, and technologies that define the future of contemporary art. Her work reflects PHI’s commitment to creative exploration—connecting cultures, disciplines, and ideas to foster impactful and transformative artistic experiences.