Streaming giant Netflix has opened its second Netflix House venue at the Galleria Dallas shopping mall in Texas.
The 100,000-square-foot entertainment destination is designed to immerse guests in their favourite Netflix brands, from Stranger Things to Bridgerton.
Visitors enter through the mall on the second floor, or from the mall parking lot via the iconic Red Envelope entrance, a nod to Netflix's DVD-by-mail origins.
The entrance opens into an atrium offering larger-than-life art installations and photo opportunities inspired by popular characters and stories.
Netflix House is free to enter and explore, and includes the Netflix Bites restaurant and Netflix shop.
As for the attraction's ticketed offerings, feature experiences are Stranger Things: Escape the Dark and Squid Game: Survive the Trials. Both start at $39.
Netflix RePLAY is a game room featuring physical challenges, immersive story rooms, and retro-style games. Tickets start at $10.
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"Dallas is the perfect place for Netflix House. Everything is bigger in Texas, and that includes its fandom," said Marian Lee, Netflix's chief marketing officer.
"We are thrilled to bring our stories to life in this neighborhood and become part of the community as the local place for in-person entertainment.
"Our team has taken a lot of thought and care to ensure that Netflix House Dallas offers something for everyone – whether they have 30 minutes or 3 hours, we welcome locals and out-of-town fans to come explore what's inside and discover something new each time they come back."
The first Netflix House location opened last month at King of Prussia in Philadelphia, with a third venue planned for Las Vegas in 2027.
In more news, Netflix has struck a $72bn (£54bn) deal to acquire Warner Bros.' film and TV studios, although Paramount has since submitted a rival bid.
Images courtesy of Netflix
