Meow Wolf has unveiled a unique float for its Rose Parade debut on New Year's Day ahead of the opening of its sixth permanent exhibition in Los Angeles.
Titled 'Meow Wolf Meow Wolf Meow Wolf: A Float by Meow Wolf', the float was built with Artistic Entertainment Services, which has created dozens of floats for the Rose Parade in Pasadena, California.
From the float's fridge door, a "fever dream of characters and worlds" can be seen emerging, including the alien botanical world of Numina and the aisles of Omega Mart.
Above them is the Bearret, a creature somewhere between a bear and a ferret, according to Meow Wolf.
House of Eternal Return was the first permanent location from immersive art pioneers Meow Wolf Meow Wolf
Also on the "rolling portal" are more than 210,000 flowers, including a bouquet of Meow Wolf's Rose Beef, a real product sold at Omega Mart.
"Like every project at Meow Wolf, this one started with a really big dream and became a highly collaborative process," said Sofie Cruse, creative director of the float.
"We’ve brought worlds, creatures, flora, fauna, and lore to people through our festivals and permanent exhibitions," she added.
"Now we get to create with something ephemeral for the Rose Parade, right before our Los Angeles exhibition opens."
John Ramirez, senior designer at Artistic Entertainment Services, said: "I think Meow Wolf’s entry in the Rose Parade is one of the most unique in Rose Parade history."
Meow Wolf has expanded into an arts and entertainment company with five permanent exhibitions Meow Wolf
Launched as a collective of artists in 2008 in Santa Fe, Meow Wolf has expanded into an arts and entertainment company with five permanent exhibitions.
Meow Wolf's upcoming LA exhibition will be its largest and most ambitious to date, and will be followed in 2028 by the company's seventh exhibition, located in New York City.
"Our worlds are built for people to walk into and most of the country doesn’t have one nearby yet," said Matthew Henick, chief executive officer at Meow Wolf.
"So on New Year’s Day, we’re taking one out for a drive. Where the refrigerator goes is for you to find out."
