The business of attractions, straight to your inbox!
Sign up to receive the industry’s most comprehensive news service directly to your inbox every day.
✅ Thank you! We’ve sent a confirmation email to complete your subscription.
Project creator(s)
Entered into the following categories
Immersive attractions depend on projection that can deliver both magic for the guest and reliability for the operator. The challenge: maintaining high brightness through 3D glasses, reproducing true color, keeping motion smooth, and ensuring stable performance over years of continuous operation. The Norxe P20 4K 3DS is the first projector to solve all these challenges in a compact system.
Innovation
At just 22.5 kg, the P20 is the world’s smallest true RGB laser 3D projector. But its innovation is not only size, it’s the unique combination of performance factors.
The P20 produces 3,800 lumens/eye after glasses. Exceptional numbers for a product of its size and price. In a market where stereoscopic projection often looks dim and muted, this ensures that audiences see every detail exactly as the creators intended.
P20 achieves near-REC2020 coverage, a leap over the REC709 color space common in attractions today. Paired with precise Infitec color separation, it delivers stunning color fidelity. With Constant Light Output technology, brightness and color remain consistent throughout its 50,000-hour lifetime.
The P20 delivers up to 4K native resolution, scalable up to 8K n-shift, and supports frame rates up to 240Hz/eye. Even in the fastest dark rides, images remain razor-sharp and fluid.
The P20 is omnidirectional and certified for motion-platform use. Thus, it can be integrated into dynamic ride systems without compromise. This flexibility gives designers freedom and simplifies retrofits where space and angles are challenging.
Guest experience
Guests judge an attraction by what they see and feel. Projection that is too dim, inconsistent, or blurry breaks immersion. The P20 directly enhances the guest experience by addressing those issues head-on.
By delivering 3,800 lumens/eye after glasses 3D visuals are no longer a compromise. Near-REC2020 color reproduction adds authenticity, making skin tones and environments look natural.
High refresh rates eliminate motion artifacts that can distract or even cause discomfort. In high-speed ride sequences, the P20’s potential 240Hz output keeps the action smooth and comfortable, supporting immersion rather than undermining it.
Most importantly, performance doesn’t fade. CLO guarantees that every guest - whether on opening day or years into the attraction’s lifecycle - sees the same consistent, high-quality imagery. The story remains as powerful for the millionth rider as it was for the very first.
Impact on operators and integrators
The P20 is designed to make operators’ lives easier. Its 50,000-hour service interval is the longest in the industry, removing the need for lamp replacements, filter cleaning, and frequent maintenance. With a sealed optical engine it runs reliably in dusty environments, 24/7, year after year. This maximizes uptime and reduces lifetime cost of ownership.
The P20 supports the entire spectrum of formats—from today’s most common standards (720/1080p, 30/60Hz, REC709) to the most advanced available (8K, 240Hz, REC.2020). This means parks can upgrade infrastructure gradually, avoiding large capital outlays and disruption, while still delivering cutting-edge experiences from day one.
The compact, omnidirectional design with central lens placement simplifies installation. Multiple mounting points and motion-platform certification reduce integration complexity. For retrofits, the smaller footprint and flexibility make it easier to replace aging projectors without costly structural changes.
Contribution to the industry’s future
The Norxe P20 4K 3DS represents a turning point in projection for themed entertainment. It is the first projector to combine:
- True 6P RGB laser 3D with Infitec separation
- 99% REC.2020 color fidelity
- CLO for brightness and color consistency over 50,000 hours
- Up to Native 4K, scalable up to 8K, at up to 240Hz refresh
- Compact, omnidirectional, motion-platform certified design
- Full backward/forward compatibility with industry standards
This unique combination makes it more than an incremental improvement. It is a platform designed for the realities of today’s attractions and the possibilities of tomorrow.
For guests, it means brighter, sharper, more comfortable 3D experiences that feel immersive. For operators, it means predictable performance, lower costs, and easier upgrades. For designers, it means freedom to create without compromise.
The P20 4K 3DS embodies the spirit of creative technology: Innovation that directly elevates the guest experience and makes operations sustainable. It is groundbreaking, original, and contributes to the future of the industry - not just by being smaller or more powerful but by being more enabling.
Partners
- Infitec GmbH
blooloop is taking climate action and is now B Corp Certified.
Sustainability strategy
Become part of the blooloop community:
Work with us