Ferrari World Yas Island, Abu Dhabi has long been a destination for thrill-seekers and families alike, offering world-record-breaking coasters, cutting-edge attractions and immersive experiences that redefine theme park entertainment. But in Summer 2025, the park elevated its offering once again with the launch of Officina Maranello a groundbreaking live show that blends heart-pounding performance with the soul of Ferrari engineering.
As a park globally renowned for speed and innovation, Ferrari World Abu Dhabi sought to develop a live entertainment experience that would match the intensity of its rides while offering something entirely new: a theatrical spectacle that could captivate all ages, deepen brand storytelling and drive repeat visitation during the summer season.
Guests no longer come to theme parks solely for rides, they seek emotional connection, immersive narratives and multi-sensory experiences that involve the whole family. Ferrari World Abu Dhabi set out to create a show that would humanize the spirit of the Ferrari brand, infuse it with high-energy entertainment and anchor it in the values of creativity, precision and perseverance.
Officina Maranello premiered in June 2025 on a custom-built stage designed to resemble a futuristic Ferrari workshop. The show centers on Dina, a passionate and brilliant Ferrari engineer working to develop the most advanced V12 engine in the brand’s history. Audiences followed her gripping journey brought to life through powerful choreography, immersive effects and cinematic storytelling.
- The Tifosi: A high-energy breakdancing crew whose movements represented the raw mechanics and momentum of the engine coming to life.
- Dina’s twin assistants: Comic relief characters who added lightness, warmth, and family-friendly humor.
- Multi-sensory staging: Custom lighting, synchronized sound design (featuring metallic clanks, gear shifts, and engine roars), and meticulously crafted costumes that immersed audiences in the world of Ferrari.
Running three times daily, the show became a staple of the summer season, inviting families, fans and first-time visitors to connect with Ferrari in an entirely new way.
The impact was immediate and measurable: Over 200 guests per show and the park estimates over 18,000 viewers by the end of the shows run in August 2025. Guest feedback praised the show for its originality, energy and emotional resonance. The show became a key driver of daily park engagement and family visitation.
Officina Maranello proved that live entertainment can be just as exhilarating as a record-breaking coaster. It took Ferrari’s legacy of engineering excellence and transformed it into a powerful human story that inspired, entertained and united audiences of all ages.
With Officina Maranello, Ferrari World Yas Island, Abu Dhabi introduced a spectacular that was more than just a show, it was a celebration of creativity, innovation, and the relentless pursuit of greatness.
