On Sale Live, the leading industry event for sales, marketing, and communications professionals working across live entertainment, arts, culture, and the ticketed experience economy, returns to London on 15 May 2026.
Following the success of its inaugural edition in 2025, On Sale Live 2026 promises an even bigger and better event, bringing together 250 senior decision-makers shaping the future of live experiences. With the experience economy projected to reach $12 trillion by 2028, On Sale Live is the only event dedicated to those driving audience growth, building campaigns, and selling tickets across theatre, attractions, festivals, museums, exhibitions, and immersive experiences.
What’s New for 2026
- Theme: FUTURE: Future Tech. Future Media. Future Audiences. Future You. Explore where the industry is heading and how to stay ahead of the curve
- New Venue: This year’s event takes over a venue at the heart of King’s Cross, offering expanded space for talks, workshops, and networking.
- Exhibition Stands: For the first time, select partners can showcase their brand, product, or service in dedicated exhibition zones, connecting directly with industry leaders and buyers.
- Bigger Audience: With attendance capped at 250 delegates, On Sale Live ensures high-quality networking and meaningful conversation among senior professionals from across the experience economy.
Registration
Registration for On Sale Live’26 opens on the 23rd of October 2025. More details can be found here.
On Sale Group
On Sale Live is produced by On Sale Group, the business created and curated by Dawn Farrow, a highly respected and award-winning marketing leader across the experience economy.
Launched in early 2025, On Sale Group has rapidly become the go-to community for sales, marketing, and communications professionals working across the live sector. The group delivers value year-round through in-person events, a highly engaged WhatsApp community, a weekly newsletter, and a soon-to-be-launched webinar series.
