Per Sundin

Per Sundin, CEO of Pophouse Entertainment, is recognised as one of the most influential figures shaping the future of immersive entertainment.

With a visionary outlook and strong ties to the music industry, Sundin has transformed how audiences experience live performances through innovative projects like ABBA Voyage, a groundbreaking blend of music, technology, and storytelling.

This unique concert, featuring realistic digital avatars of ABBA performing alongside a live band, has fascinated audiences worldwide and established a new benchmark for what’s achievable in entertainment.

Under Sundin’s leadership, Pophouse remains a trailblazer at the crossroads of art and innovation. It extends its immersive projects from ABBA to other iconic artists like KISS, discovering innovative methods to preserve and reimagine musical legacies for future audiences. His strategy combines creativity, advanced technology, and emotional storytelling, turning nostalgia into forward-looking experiences.

Having previously held senior leadership roles at Universal Music Sweden and contributed significantly to the careers of international artists like Avicii, Sundin combines artistic insight with strong business skills in every project. His work exemplifies how imagination and collaboration can transform entertainment.