Phantom Peak

Phantom Peak is a large-scale open-world immersive experience that blends escape room style game play, live performance, interactive technology, and themed f&b. Designed to feel like a living, breathing town rather than a linear experience, Phantom Peak invites guests to explore at their own pace, uncovering mysteries, meeting eccentric characters and choosing which stories they want to follow.

The Experience

The experience is structured as a choose-your-own-adventure style experience, where every interaction forms part of the wider narrative. Visitors are put into the position of tourists in the town, and spend several hours exploring, solving puzzles, socialising and engaging with characters, making Phantom Peak as much a social experience as a narrative one.

Phantom Peak uses an innovative trail system, which provides structure to visitors' experience whilst still allowing for a sense of freedom within the space. Visitors access this through a web app on their mobile devices that delivers mini-stories to guide them through the environment. Each trail has a clear narrative arc and sees visitors engage with actors, sets, and interactive technology.

This modular approach ensures that no two visits are the same, with different combinations of trails assigned to each group. It naturally encourages repeat visitation from completion-minded guests who want to uncover every story, while also supporting operations by managing guest flow and preventing overcrowding on any single trail at a given time.

Technology

Technology is seamlessly embedded into the experience, to extend storytelling beyond the physical sets and in person character interactions. Interactives and digital characters are integrated as in-universe tools, rather than external devices, allowing guests to access archives, communicate with characters not present physically, and uncover the story of the town. This approach ensures that technology enhances the immersion rather than interrupting the experience.

Evolving Story

Phantom Peak is designed as an evolving world, with time passing every three months in the form of seasons. Each new season introduces fresh stories, updated characters and new interactive content, creating a constantly changing experience that rewards repeat visits. This seasonal model fosters a highly engaged audience, with dedicated superfans who return multiple times per year and are recognised by characters, becoming part of the fabric of the experience.