Adventure Attractions, an experienced manager, operator, and developer of visitor attractions, has introduced a strategic membership loyalty programme, Pier Perks, at Bournemouth Pier.
The company operates the Pier’s leading leisure and hospitality venues, and this programme aims to enhance links with the local community and drive consistent footfall and customer loyalty.
Pier Perks is exclusively available to those with a BH postcode in Bournemouth, Christchurch, and Poole. It gives members 20% off at popular Bournemouth Pier attractions like RockReef, PierZip, Key West Bar & Grill, and Pier Approach retail stores.
Sustainable business growth
Local residents can receive year-round discounts for a nominal annual membership fee of £1, encouraging return visits and strengthening relationships with Bournemouth Pier’s many amenities. By promoting off-peak visits from the surrounding area, the scheme not only fosters sustainable growth but also deepens customer loyalty.
Pier Perks members benefit from:
- 20% off activities at RockReef and PierZip. Members can enjoy indoor climbing, adrenaline-filled ziplining, and family adventure activities for a discounted rate.
- 20% off F&B at Key West Bar & Grill. Dining experiences are accompanied by panoramic sea views.
- 20% off at Pier Approach Shops. Members enjoy discounts at Coffee Reef, Beach Shop, and News & Gifts on retail products, refreshments, and souvenirs.
James Balcazar, group marketing manager at Adventure Attractions, says: “The Pier Perks scheme is a strategic investment in our local community and an important step towards building long-term customer relationships. By offering tangible benefits to BH postcode residents, we’re not only increasing local engagement but also creating opportunities for sustainable business growth across our attractions and dining venues.”
The Pier Perks loyalty card can be purchased online or in person at the RockReef attraction and is valid for 12 months. Members can access their discounts by presenting their card during a visit.
Earlier this month, Adventure Attractions and its subsidiary Openwide Coastal, which operates the iconic Cromer Pier, celebrated a successful Christmas season at the iconic UK seaside attraction. The Cromer Pier Christmas Show saw increased demand with an outstanding 10.7% lift in total ticket sales compared to 2023, filling 1,699 more seats, and prompting the addition of an extra performance week.
