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Embed helps attractions industry kick-start recovery

Company provides useful tools such as the Mobile Wallet, RFID technology and new insights papers

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Embed Road to Recovery

Embed, a leading worldwide supplier of point-of-sale and revenue management systems, has launched several new initiatives in the wake of COVID-19, designed to help operators not only to recover but to thrive.

“2021 is an opportunity for us to rebuild, survive and thrive with everything we learned last year,” says Renee Welsh, CEO, Embed. “We’ve proven that we’re more resilient and creative than any other industry. We’ve seen our customers prosper and thrive during the pandemic simply by embracing the right technology to unlock a more sustainable and profitable business model.

“Contactless low-touch experiences became the norm; operators and customers were forced to adapt. There’s no doubt that technology cemented its place as a fundamental operating need in our industry’s future.”

Free Mobile Wallet

Scary Strokes_FEC

One of the company’s initiatives is to give away its award-winning mobile wallet for free, for one year. This virtual game card will encourage contactless fun, therefore keeping both operators and visitors safe. Embed has also added capacity management to its Mobile Portal. In addition to this, it has produced a creative package of marketing materials for the Mobile Wallet, helping operators to promote and encourage uptake of the technology.

“When Embed introduced the Mobile Wallet, it seemed like a good opportunity for us to jump in and see what it was all about,” says Doug Roth of Embed customer, Scary Strokes. “There’s nothing not to like about it. It’s clever and very convenient; you don’t have to visit a kiosk or a staff member; you do everything from the comfort of your phone.

“We have an outstanding staff and a great support system, whether it’s Embed or our other vendors, that have helped us get started, through the pandemic, and to where we are now.”

RFID technology

As well as the Mobile Wallet, Embed also has a range of game cards, RF media and wearable media which encourage loyalty and increase revenue by bringing together fashion, design and technology.

Fun_Land_FEC

“One of the most valuable features that Fun-Land takes advantage of is the RFID wristbands from Embed,” says Clint Novak, Fun-Land of Fredericksburg. “The wristbands set us apart from the pack because no one is utilizing this technology in the way Fun-Land is.

“After we got the system up and running, we saw a huge uptick in people coming to the park and their ability to use the system. Utilizing the Embed Kiosk has enabled us to increase our Play Value sales to over 50%. And now Fun-Land can sell cards and wristbands online, earning over $200,000 in online sales.”

Embed recovery whitepapers

To help operators adjust to the new normal, Embed has also produced two insight papers, entitled Road to Recovery Insights & Family Entertainment 2.0, Getting to the Other Side, which can be downloaded here.

Embed also recently marked International Women’s Day by celebrating the women around the world who have shown courage and determination throughout the challenges presented by 2020.

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charlotte coates

Charlotte Coates

Charlotte Coates is Features Editor at Blooloop. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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