Embed, a leading worldwide supplier of point-of-sale and revenue management systems, is marking International Women’s Day this 8 March by celebrating the women around the world who have shown courage and determination throughout the challenges presented by 2020, and who have worked hard to not only survive the pandemic but to thrive.
The company would like to highlight those friends and colleagues across the industry who have worked from home and multi-tasked while helping their children with remote learning, cared for ageing parents or ailing family members and even beat the virus themselves.
Gender equality at Embed
“At Embed, we believe in the value of diversity in our talent pool,” said a statement from the company. “We have a shared commitment to gender parity at all levels of an organization because we believe in the boundless strength (intellectual, leadership, cultural and commercial strength) that results from harnessing and realizing the talent capital of gender equality.”
The company is on a mission to end gender inequality in the tech sector, and its executive leadership team is made up of 50% women with a female CEO.
During the pandemic, Embed has been showcasing inspirational women from across various industries in its Women@Embed videos, featuring life stories, professional stories and secrets to success. This March, its Women@Embed campaign celebrates women from the attractions industry talking about what fuelled their resilience and strength to get through the COVID crisis.
Throughout 2020, the company worked to support the industry. In March, it launched #EmbedLIVE, a series of video interviews with industry experts, and in April it announced its COVID-19 Relief Act, which included giving The Mobile Wallet away for free for one year.
In May 2020, Embed announced its COVID-19 Resource Center which features free tools for successful reopening. Then, in July, the company launched Embed Hygiene Defence, a range of powerful, natural, non-toxic hygiene products.