Inowize, a creative company delivering interactive experiences, has announced a new collaboration with Warehouse of Games, a leading supplier of arcade games and rides for family entertainment centres (FECs) in the Middle East.
In this exclusive distribution partnership, Inowize has appointed Warehouse of Games to sell and distribute its QBIX attraction in the Middle East and North Africa (MENA) region, bringing the 6-player immersive gaming room to a larger regional audience.
Expansion in the MENA region
Warehouse of Games, which is headquartered in Dubai, will manage the sales and distribution of QBIX through its wide network of clients and collaborators in the MENA entertainment industry.
Stefan Murariu, head of global sales at Inowize, says: “The demand for immersive, social gaming experiences is rising rapidly in the MENA region, and QBIX is the perfect attraction to meet this need. Partnering with Warehouse of Games allows us to expand our presence and bring this high-energy, replayable experience to more locations.”
“We are delighted to partner with Inowize to bring QBIX to more and more venues in the MENA region,” says Yuhanis Nawasreh, Warehouse of Games Ltd.
“With our deep-rooted network and market expertise in MENA, we’re excited to help operators elevate their guest experience and drive new revenue streams. We’re confident this collaboration will set a new standard in family entertainment across the region.”
The QBIX immersive gaming room is designed to offer maximum enjoyment on a small footprint. Designed for a wide audience, its games are available in six languages and employ 5D effects, such as wind blasts and a motion floor, 270 degree screen projection, and a handheld controller for a highly immersive experience without cumbersome VR headsets.
Furthermore, it offers high throughput and cost-effective, automated onboarding and exit processes.
QBIX is already established in MENA region and has built a reputation as a captivating, revenue-driving attraction for FECs. The gaming room will be at the DEAL Expo for the first time in 2025.
DEAL Expo is taking place from 8 to 10 April at the Dubai World Trade Centre. Attendees can see live demonstrations of QBIX, and learn about the gaming room’s 5D effects, multi-game library, and fully automated operation, which make it an unparalleled option for FECs planning to boost their entertainment mix.
Inowize recently attended IAAPA Expo 2024, where it showcased the potential of the QBIX 6-player immersive gaming room to drive profit for FECs.
