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Lane7 bowling company to open first overseas site after launching largest location in Birmingham

The latest and largest Lane7 location has opened in Birmingham’s Bullring

lane7 birmingham

Lane7, a boutique bowling experience company, has announced plans to open its first overseas site after launching its largest UK venue.

The latest Lane7 location opened earlier this month in Birmingham's Bullring with 14 lanes of bowling, dart boards, beer pong, floor shuffle and karaoke booths, as well as two mini curling rinks and 35 retro gaming machines.


Lane7 is also planning to open its first venue in London in December with three floors of space. This will be followed by the first overseas site in Dublin, Ireland in 2024.

"We’vecreated and curated a newfanbase of baller fans who also love theadditionaland unique attractions we bring to eachnewsite," said Lane7 owner and founder Tim Wilks.

lane7 bowling attraction

"The plans for Londonare perfect for its settingin the heart of Victoria, including a new adult-only gaming attraction.That’sVictoria’s secret for now... justwatch this space."

Lane7 now has attractions in Aberdeen, Edinburgh, Sheffield, Manchester, Birmingham (The Cube), Birmingham (The Bullring), Liverpool, Bath, Bristol, Durham, Leicester and Newcastle.

"It’s going to be a huge year for the business, with our growth plans in the next 12 months affirmingour commitment to providing top-tier entertainment in vibrant, urban settings," Wilks added.

New appointments at Lane7

In addition to its expansion plans, Lane7 has appointed the former financial director at Merlin Entertainments, David Bence, as its new chief financial officer. Former Everyman Cinema operations director Gavin Hughes has been named as Lane7's managing director.

"We are already seeing the organisation and efficiency that comes with appointments like Gavin and David, meaning we can grow our brands with new confidence," said Wilks.

Earlier this year, Wilks announced plans for an "aggressive European offensive". He added: “We dream big and then deliver. It’s what we do.”

Images courtesy of Lane7