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New Mattel Play! Liverpool Family Attraction Appoints Management Team


Mattel Play! Liverpool, the first branded attraction of its kind in Europe, has announced the appointment of its new management team.

Graham Dentith has been appointed General Manager, with Jessica Edwards stepping into the role of Commercial Manager.

Dentith, who brings 30 years’ experience managing family-focused attractions, said he was looking forward to making Mattel Play! Liverpool the premier family experience in the city.

Edwards has worked at a number of children’s play centres across the region and is a former resort team manager for Thomson Holidays.

Based at Albert Dock, the 13, 000 sq ft family attraction will feature some of the toy manufacturer’s most famous names including Thomas & Friends, Bob the Builder and Fireman Sam. Finland-based Lappset Creative of the Lappset Group Ltd are providing the themed play equipment.

Allan Leech, CEO, Heritage Great Britain plc, commented:

“At Heritage Great Britain we understand the importance of recruiting the right people for the right roles.

“I’m confident that Graham and Jessica will bring their considerable experience and skills to make our latest family attraction a tremendous success.”

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