Play stories

'Wake up and smell the profit, ' say those in the know.

Since 1999, Merlin Entertainments has been working its magic on the attractions industry, achieving meteoric growth with a lean corporate structure to become the second largest attractions company in the world after Disney. Currently operating in 23 countries, with a growing presence in Asia, Merlin’s smart, focussed leadership and entrepreneurial culture, coupled with strategically astute […]

Virtual reality (VR), arguably the ultimate expression of the immersive experience, is about to go mass-market. The advent of Sony Playstation VR will put technology that was once the preserve of developers and committed enthusiasts into the hands of the consumer. And, just as the ubiquitous smartphone has changed how theme parks operate, so it […]

CEO Chris Deere on his strategy for success at New Zealand's award-winning park.

How the Britain's largest wooden adventure play structure has revitalised a neo gothic ruin

Blooloop visited the birthplace of the Beatles to twist and shout about strategies for the future

Albert Dock's new all-weather hit family attraction