PERS introduces a new paradigm of loyalty, one that measures and rewards not only purchases, but also purpose-driven actions. Unlike traditional programs limited to discounts or transactions, PERS transforms sustainability itself into a powerful loyalty engine for the tourism, culture, and experience industries.
Built on a modular, API-first architecture, PERS integrates seamlessly with existing systems such as CRM, PMS, booking engines, IoT devices, and event platforms. This flexibility enables any organization—from eco-resorts to cultural institutions, museums, hotels, and destinations—to create phygital campaigns that connect real-world behaviors with digital rewards, without the need to build or maintain their own app.
This ensures that sustainable engagement becomes part of the visitor journey from start to finish.
Each campaign can be customized to track specific sustainability KPIs, turning actions into data and data into measurable ESG value. Through a blockchain-based data layer, PERS guarantees transparency and traceability across every interaction. This helps organizations comply with sustainability standards, enhance accountability, and build long-term visitor trust.
By combining blockchain, gamification, and behavioral science, PERS empowers businesses to:
- Reward what matters: sustainable choices and meaningful participation.
- Measure what was invisible: behavioral impact across channels and moments of the journey.
- Prove what counts: real-time, data-driven sustainability performance.
The Challenge It Solves:
- Tourism and experience organizations face critical barriers in their sustainability transformation.
- Fragmented data systems and lack of integration across CRM, ticketing, and IoT platforms.
- Limited business intelligence on the true drivers of visitor loyalty and engagement.
- Difficulty translating sustainability goals into measurable actions.
- Dependence on intermediaries, resulting in reduced visibility and higher operational costs.
PERS solves these challenges through a unified infrastructure that connects every physical and digital touchpoint into a single loyalty and sustainability ecosystem. It enables destinations, hotels, and cultural spaces to understand what drives their visitors, reward impactful behaviors, and convert engagement into measurable results.
