Sheena Patel

Sheena Patel is an innovator in the field of immersive experiences. With over a decade of experience in live events, experiential campaigns, and immersive location-based experiences, she has played a pivotal role in the growth of the experiential sector.

As the founder of YonderBeyond, an experience consultancy dedicated to immersive experiences, brand activations and attractions, Patel specialises in building genuine and lasting connections across retail, education, and entertainment sectors. She leverages broad expertise in all aspects of creative production, from initial ideas to final delivery, ensuring each project blends creativity, practicality, and innovation.

YonderBeyond partners with international specialists in design, immersive technology, construction, composing, and choreography. It employs storytelling, interaction, and play to craft multi-sensory experiences that make a memorable impact.

Beyond her roles as a maker and producer, Sheena acts as a connector of communities and an incubator of new ideas. She is part of the founding circle of the World Experience Organization (WXO) and co-founded the Immersive Experience Network (IEN), where she promotes collaboration and advances the development of the immersive industry.

Through YonderBeyond and her broader work, Sheena Patel continues to shape the future of immersive experiences by fostering innovation and empathy, inspiring both creators and audiences to explore new ways of engagement.

One nominator said:

"Sheena has been a constant and catalytic force in the advancement of immersive experiences—quietly shaping the evolution form and industry as a maker, incubator of new productions and a connector of communities."