The North of England Zoological Society, the charity that owns and operates Chester Zoo, has selected The Access Group’s Visitor Attraction Management and fundraising CRM solutions to manage a wide range of functions across its 125-acre site.
Chester Zoo, the UK`s most visited Zoo anticipates that by implementing Access`s integrated solutions, it will allow the organisation to achieve operational efficiencies, drive revenues; and most importantly provide the freedom to deliver a fantastic and engaging visitor experience.
The implementation of Access Gamma and Access thankQ CRM will allow Chester Zoo to manage ticketing & admissions, membership, adoptions, front of house, retail, food and beverages amongst others, across the site from one integrated solution. Having a single source of data will allow a more customer-focused approach – improving engagement with visitors and members, increasing charitable donations and driving income, which supports its mission.
Liz Carnie, Finance Director of Chester Zoo commented “We are pleased to appoint Access as one of our key partners in helping us deliver our strategy. We welcome 1.9m visitors to the zoo each year and it is important that our systems make their customer journey as smooth as possible so that they can get the most out of their visit and support us in our mission to prevent extinction”.
Gary Drew, Divisional Director of Access Not for profit & Visitor Attraction Management said of the new relationship with Chester Zoo, “We are delighted to welcome Chester Zoo to the Access family. We believe our unique, integrated solution will give Chester Zoo a global view and understanding that was previously not possible for them. We look forward to having a positive impact on Chester Zoo’s venue and fundraising management efforts”.