Join us at LaunchFest to welcome The Experience Economy

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The book launch event that welcomes the return of a classic

It’s back for 2019 with a new Preview and a whole new look. In anticipation of the December 2019 re-release of Joe Pine & Jim Gilmore’s visionary classic The Experience Economy, we’re staging LaunchFest — a gathering for friends, family, and fans happening in Cleveland this November 13 from 10am to 4pm at the world-famous Rock & Roll Hall of Fame. Here’s your chance to join the authors themselves in a rare joint appearance welcoming the new book and introducing the world to their latest ideas, focusing on the all-important troika of customer Time, Attention, and Money — the dynamic forces at play in today’s Experience Economy.

A power-packed day with Pine & Gilmore

Among the festivities that day will be a world premiere presentation from Pine & Gilmore together, discussing new frameworks and the competitive implications from the book’s all-new Preview. Following that we will feature Q & A time, lunch, interactive exercises exploring the Rock Hall, prizes (and surprises), plenty of mingle time, and of course you’ll get your own author-inscribed copy of the new hardcover edition, one of the first to come off the presses direct from the publisher. And it all takes place on the north shore of Cleveland from the Foster Theater at the Rock & Roll Hall of Fame — itself recently redesigned with many new and exciting experiential elements.
Join us in Cleveland at LaunchFest for your chance to personally hear from the authors whose work identified the Experience Economy while ushering in the era of experience design, customer experience management, and experiential marketing.

CHOOSE YOUR WAY INTO LAUNCHFEST

Join us in person for the day, or watch the presentation online

IN PERSON.  CLICK HERE to visit our event site and purchase your ticket. When you decide to join us in person on November 13th, your full-day admission to LaunchFest entitles you to all activities and prize eligibility, lunch, admission to all exhibits at the Rock & Roll Hall of Fame, and a copy of The Experience Economy: Competing for Customer Time, Attention, and Money personally signed by the authors. Tickets are limited, so reserve your seat today!
LIVE STREAM. Can’t make the date? CLICK HERE to see how we have arranged with the Rock Hall to webcast the LaunchFest morning presentation! From 10am to 12pm EST on November 13th Pine & Gilmore take the stage at the Foster Theater and co-present their overview of the book’s new Preview – discussing their latest ideas on customer time, attention, and money – and you can join a worldwide audience that will be tuning in for this special portion of LaunchFest.