Luce Group: Bikini Bottom – MTV Networks Special Events for Elizabeth Glaser Pediatric AIDS Foundation

For the Kids for Kids fundraiser, Luce Group worked with MTV Networks' in-house design team to transform Diane Von Furstenburg's studio and immerse children in the undersea world of SpongeBob SquarePants and his friends. A variety of projection techniques, including custom templates and transparencies, created the dynamic textures of rippling water and refracted sunlight in a multi-layered, ever changing environment.